Sony Ericsson in soccer push for smartphones

Sony Ericsson is positioning its Xperia Android range as the best for watching football in a drive to boost its share of the smartphone market

Sony Ericsson in soccer push for smartphones
A four-week campaign, created by Iris, will promote a partnership with broadcaster ESPN that allows customers to see free video clips of goals.

Sony Ericsson is backing the campaign with soccer-related competitions, including the chance to 'win a footballer's salary' of £100,000.

The campaign is part of the handset manufacturer's strat-egy of producing the 'most entertaining smartphones'.

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