Dare is hoping to invade the web with thousands of space hoppers in a bid to promote the mobile phone brand Sony Ericsson.
To support a TV campaign, created by Saatchi & Saatchi and featuring thousands of people invading the city of Barcelona on space hoppers, the online campaign drives consumers to the website www.hopperinvasion.com, where they can create their own hopper.
The first phase of the activity will culminate with the space hoppers ‘web invasion’, which will see the user-created space hoppers released on to Yahoo web pages in 17 different markets.
In the second phase consumers will be able to take part in a live hopper installation by virtually inflate as many space hoppers as possible by using twitter and tweeting the #tag ‘pumpt’.
Simultaneously they will be invited to suggest what to do with the space hoppers once the installation is finished. The best suggestion will then be filmed and aired on www.hopperinvasion.com.