Sony "ice bubbles" by Adam & Eve/DDB

Adam & Eve/DDB’s first work for Sony Bravia’s 4K TV sticks close to the brand’s established advertising formula, but is none the worse for it. Like "volcano" and "balls" before it (created by McCann London and Fallon respectively), the spot combines intricate visuals and a melancholic backing track. Adam & Eve/DDB’s interpretation shows bubbles freezing in a snowy forest as a slowed-down cover of Rihanna’s Diamonds plays. No special effects were added to the shots of the bubbles. The work was written by Frances Leach, art directed by Christopher Bowsher and directed by Leila & Damien De Blinkk through Wanda Productions.