Sony Interactive Entertainment "PlayStation - play has no limits" by Adam & Eve/DDB

Sony is promoting its PlayStation product with a global campaign by Adam & Eve/DDB.

A short film, created by art director Xander Hart and copywriter Edward Usher, and directed by Francois Rousselet through Riff Raff, was launched at an online event yesterday (9 September).

Media is being handled by MediaCom.


Senior vice-president, head of global marketing
Senior vice-president, global marketing
Creative agency
Joint chief executive officer
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Head of content
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Digital display lead
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Media agency
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1st AD
Audio post-production