Naomie Harris, who has played Moneypenny in recent James Bond films, reprises her role for Sony's latest campaign.
Adam & Eve/DDB won the brief for Sony Electronics in 2014 but is still relinquishing the Sony Mobile account, which went up for review earlier this year. The ad, which teases the new Bond film Spectre, shows Moneypenny embarking on a mission to deliver Bond’s Xperia Z5 phone, using Sony technology along the way to help her evade the bad guys. It was directed by Daniel Kleinman through Rattling Stick. Kleinman has shot title sequences for five Bond movies, including Skyfall, and will do it again for Spectre.