Sony Mobile "gliding lights" by Adam & Eve/DDB

Sony Mobile has launched a TV ad from its "demand great" campaign, promoting the brand’s Xperia Z3 phones. Adam & Eve/DDB created the spot, which highlights the phone’s ability to take quality pictures in near darkness. It is backed by digital work, devised by DigitasLBi, and print activity.

Credits

Brand
Executive creative director
Creative directors
Planning partner
Group managing director
Business director
Account director
Account manager
Agency producer
Creative producer
Media agency
Production companies
Director
Light technology
Editing
Post-production
Photographer

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