Sony will activate with special listening booths that will give revellers the chance to experience the Xperia Z3+ model and the brand's Hi-Res Audio-compatible headphones. In addition, Time Out will be running a competition throughout the disco that will give guests the chance to explore a special VIP lounge.
The disco has been designed to celebrate the Z3+'s audio quality, with the event dubbed '#ICan hear things others can't'.
This week (23 July), the brand will host a 10km dusk run led by fitness collective Run Dem Crew. The '#ICan see in the dark' route will take runners past Sony's ultraviolet murals, which have been designed by artists Dan Kitchener and Zina to reveal themselves as night falls.
Sony will also host a 48-hour film festival as part of the campaign, curated by the Time Out Film team and held in collaboration with the Rooftop Film Club. The event has been designed to celebrate the Z3+'s long-lasting battery power.
Time Out's events manager Abigail Dakin recently spoke to Event about her plans for the brand's live marketing strategy.
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