Sony Mobile "Xperia XZ Premium" by TMW Unlimited

Sony Mobile is returning to a familiar theme in a new campaign for its Xperia XZ Premium mobile phone.

We've already seen the brand blow up buildings with paint and semtex, throw a quarter of a million balls down the streets of San Francisco, build multi-coloured rabbits out of Play-Doh, and launch 4,000 glitter-filled balloons, all for Bravia TV.

But this time the flying paint and exploding balloons are for the Xperia XZ Premium mobile phone. The new series of ads have been created to tie up with the previous campaigns, and to make them instantly recognisable as "Sony".

The films break on 1 June across digital and social channels, before launching on TV in the UK and Europe, supported by print and out-of-home.

Credits

Global digital communications manager, Sony Mobile Communications
Head of global digital communications, Sony Mobile Communications
Senior European marketing and communications manager, Sony Mobile Communications
EMEA marketing communication & activation director, Sony Mobile Communications
Global media manager, Sony Mobile Communications
Creative director
Planning director
Art director
Copywriter
Account director / senior campaign manager
Agency Producer
Director
Producer
Director of photography
Editor
Sound design
Photographers
Post
Media planning/buying (UK)

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE