SectorMedia / Entertainment Brands, Mobile brands and Telecom / Utilities brands
Sony Mobile is returning to a familiar theme in a new campaign for its Xperia XZ Premium mobile phone.
We've already seen the brand blow up buildings with paint and semtex, throw a quarter of a million balls down the streets of San Francisco, build multi-coloured rabbits out of Play-Doh, and launch 4,000 glitter-filled balloons, all for Bravia TV.
But this time the flying paint and exploding balloons are for the Xperia XZ Premium mobile phone. The new series of ads have been created to tie up with the previous campaigns, and to make them instantly recognisable as "Sony".
The films break on 1 June across digital and social channels, before launching on TV in the UK and Europe, supported by print and out-of-home.