Sony Mobile "Xperia Z v the Northern Lights" by LBi

Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that captures the phenomenon’s sights and sounds. "From under other stars" is available on YouTube and will be seeded through other social media. The campaign, created by LBi, was written by Thea Hamrén, art directed by Tom Kavanagh and directed by Ed Sayers through B-Reel.


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