SectorMedia / Entertainment Brands and Television brands
ExposureUnited Kingdom and Europe
The eagerly-awaited follow up to Fallon's award-winning "balls" spot for Sony Bravia is a daylight firework display using 70,000 litres of paint and £1m of Semtex.
Directed by Jonathan Glazer, "paint" broke this week as a 70-second ad in the Champions' League game between Manchester United and FC Copenhagen.
The ad was shot over the summer on a derelict Glasgow housing estate, and cost almost £2m to produce. It attempts to demonstrate the Bravia LCD television "colour like no other" claim by painting the dour, condemned estate with paint-loaded fireworks.