Sony partners Google to produce web TV platform

LONDON - Google is working with Sony and Intel to develop an internet-connected TV platform called Google TV, according to reports.

Google: partners Google for web TV platform development
Google: partners Google for web TV platform development

The New York Times claims the platform is based on the open source Android software developed by Google for smartphones and will similarly be open to third party software developers. Intel's Atom chips will be used in the hardware.

Logitech, a peripherals company, has been tasked with developing devices including a remote with a tiny keyboard.

The technology is intended to make the use of web applications on television as easy as changing channel.

The report came on the same day that Sony rolled out a service allowing Lovefilm subscribers to watch films through Sony Bravia Internet Video TVs, Blu-ray players and Blu-ray home theatre kits.

Earlier this month The Wall Street Journal reported that Google is testing a new TV search service with US satellite TV company Dish.

Google is entering territory already claimed by Microsoft and several other internet companies, for example Yahoo!, which last April launched Yahoo! TV Widgets in partnership with Samsung.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content