McCann-Erickson Manchester is understood to have landed the pounds
5 million task of launching Sony’s branded credit card.
The entertainment and electronics giant is creating the card in
conjunction with the Bank of Scotland, which worked with Sainsbury’s to
launch its banking service two years ago.
The bank also supplies affinity cards to the RSPCA and more than 40
football clubs including Arsenal and Blackburn Rovers.
The card is believed to be similar to Goldfish, the fastest-growing
credit card on the market, which offers savings on gas bills, shopping,
BT calls and the BBC television licence fee.
A Sony credit card launched in the US in September last year. The card,
in association with Citibank, earns holders Sony points for the purchase
of Sony products or items from participating retailers.
Cardholders receive one Sony point for each net purchase dollar charged
to the cards which can be redeemed against Sony entertainment and
merchandise, including movies, music and video recordings and electronic
The card, which is used as a relationship marketing tool, has been
dubbed ’the official currency of playtime’ by the company.
The card is geared towards men and women aged 25 to 49 with incomes of
at least dollars 50,000. Rewards are capped at dollars 250 per year.
Neither Sony nor McCann Manchester were available for comment.
The appointment follows last week’s announcement that Sony’s pounds 50
million pan-European advertising account is to be handled by Saatchi &
Saatchi following a head-to-head pitch against the incumbent, DDB