Sony PlayStation shortlists OMD and Mindshare for £80 million media pitch

LONDON - Sony Computer Entertainment has narrowed the shortlist for its £80 million international media pitch to the incumbent networks OMD and Mindshare.

Playstation... shortlist
Playstation... shortlist

Sony, which intends to consolidate its PlayStation business across 12 markets into one network, shortlisted the agencies following pitches that involved other networks including MPG, Starcom MediaVest Group and Vizeum.

A decision on the review, which is being co-ordinated through Billetts, is expected in May and the appointed agency will handle the business in 12 markets, including the UK, Germany, France, Spain, Italy, Australia and New Zealand.

PlayStation’s £14 million UK media account is currently held by Manning Gottlieb OMD.