Sony reviews US media account

- Sony Pictures Entertainment is thought to be reviewing its $250m media account in the US following a marketing management reshuffle.

- Sony Pictures Entertainment is thought to be reviewing its $250m media account in the US following a marketing management reshuffle.

Media buying is currently dominated by Universal McCann, but the review has been sparked by Sony's head of marketing and distribution Jeff Blake, who is said to be concerned about an "aggressive" compensation proposal from McCann.

Blake took over responsibility for marketing from former worldwide marketing president Bob Levin, who resigned in December last year whilst negotiating a review of McCann's contract.

The review will include McCann, as well as a number of undisclosed media and full-service agencies, and a result of expected by the end of February.

Most of the agencies normally expected to be included have conflicts, whether direct or through sister companies, which would prevent them entering a pitch.

MindShare deals with Fox, MediaVest with Paramount, Initiative Media North America with Disney, MediaCom with Warner Bros and OMD with Universal.

Existing agencies such as Horizon Media, which handles Sony unit Columbia Tristar Television Distribution's media could be too small to be included in the wider review.



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