Sony ridiculed for setting up fake PSP fan website

LONDON - Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable handheld console at Christmas.

A website appeared last month, at alliwantforxmasisapsp.com, intended to look like a genuine fan site unaffiliated to the brand. The site, which included a video clip of a "Cousin Pete" performing a rap asking for a PSP for Christmas, triggered suspicion among the gaming community about its creators' impartiality.

Speculation that the website was a Sony creation was initially dismissed by the site administrators, who wrote: "We don't work for Sony. And for all you dissin' my skillz I'm down for a one on one rap off or settling it street stylez if you feel me playa."

It has since emerged that the site was created by Sony Computer Entertainment US. A spokesman for SCEE UK said: "I'm led to believe it was created by Sony. I read the same reports."

The site was taken down late last week.

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