Sony unit consolidates $30m account with Y&R

- Sony Electronics' Information Technologies has consolidated its estimated $30 million (£20 million) PC and peripherals account with Y&R Advertising, San Francisco.

- Sony Electronics' Information Technologies has consolidated its estimated $30 million (£20 million) PC and peripherals account with Y&R Advertising, San Francisco.

Y&R's New York office already handles Sony Electronics' $50 million (£30 million) consumer electronics account, which it won in October. The PC and peripherals account had been held by Citron Haligman Bedecarre, San Francisco.

Y&R's sister shop, Wunderman Cato Johnson, San Francisco, also benefited from the win, picking up the San Jose-based Sony division's direct sales activity.





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