Sony 'Wimbledon 3D' by Crayon

Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.

The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco.

It will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being handed out in London.