Sony wows again with Ice Bubbles spot for Bravia 4K TVs

Sony has launched its latest spot to promote its Bravia TV range, this time filming bubbles as they freeze in the air.

Sony Europe: the latest Bravia TV ad features images of iced bubbles
Sony Europe: the latest Bravia TV ad features images of iced bubbles

The ad was shot in Whistler, in Canada and shows icy crystals forming on bubbles as they are blown.

The spot is particularly captivating as it is shot in 4K – ultra high-definition resolution – showing the ice structures in clear detail as they form. The ad promotes the Bravia 4K TV range and, remarkably, required no special effects.

The film is accompanied by a low-key cover of Rihanna's Diamonds, sung by Josef Salvat.

Sony Europe's head of marketing, Gildas Pelliet, said: "These new films from Sony follow a long line of iconic adverts for the brand.

"This time we wanted to create something beautiful that truly reflects the experience of watching a Sony 4K Ultra HD TV – being able to put these fleeting moments of natural beauty on film felt like a fitting successor to all we’ve done before."

Brand: Sony Europe

Agency: adam&eveDDB

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