Sophie Anderton turns clock back with Gossard poster campaign

Sophie Anderton ensured she captured shoppers' attention in Westfield London last week when she unveiled Gossard's new outdoor campaign, 17 years after she posed for the lingerie brand's iconic 90s posters.

Sophie Anderton: returns as the face of Gossard Glossies
Sophie Anderton: returns as the face of Gossard Glossies

The new campaign features the model wearing items from the Gossard Glossies collection. It recreates Anderton's pose from the original shoot, which featured the model lying across a bed of hay.

The work was screened on Ocean Outdoor's Eat Street screen.

The activity was planned by Pure Media. The campaign also includes hi-impact large format Ocean digital sites, enabling the opportunity to show a transition from the monochrome replica ad to a colour treatment. The activity will run for two weeks in high traffic and retail areas across West London.

The creative was adapted by Pure Media and Parachute Creative Services with photography by Ruan van der Sande.

Anderton said: "We had so much fun on the shoot, it was like old friends catching up, just with a bale of hay and in your underwear. Totally normal.

"I know when I first wore Glossies they'd be a classic and who’d have thought I'd still be getting so much pleasure from something so soft."

Topics

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content