Sorrell: WPP delivering 'less bureaucratic, more creative' teams in response to advertiser demand

WPP is reacting to top marketers' calls for their agencies to change by delivering more agile and creatively-driven agency structures, Sir Martin Sorrell has told the ad industry.

by Daniel Farey-Jones
Sorrell: spoke via video-link from New York
Sorrell: spoke via video-link from New York

Please sign in or register to continue.

Sign In

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From £88 a quarter*

  • Full access to
  • Exclusive event discounts
  • Campaign magazine
  • Plus lots more...

Subscribe now

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>