Sorrell: WPP delivering 'less bureaucratic, more creative' teams in response to advertiser demand

WPP is reacting to top marketers' calls for their agencies to change by delivering more agile and creatively-driven agency structures, Sir Martin Sorrell has told the ad industry.

by Daniel Farey-Jones
Sorrell: spoke via video-link from New York
Sorrell: spoke via video-link from New York

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