- Soul has won the UK Fanta account following a three-way pitch. The agency is understood to have beaten incumbent Leagas Delaney and Lowe Lintas to the business. Last year the brand, which is the biggest orange-carbonated soft drink in the UK, spent £3 million on advertising.
Charlotte Oades, Coca-Cola Great Britain and Ireland marketing director, said: "Soul is a very promising new agency and one with whom we hope to do great work. We believe Soul's team has excellent creative credentials as well as a strong understanding of British consumers."
Duncan Bird, partner at Soul, said: "We are delighted at the opportunity to extend our relationship with one of our founding clients Coca-Cola."