SoundCloud's tour, which has been developed with student brand activation agency Raptor, is travelling across six locations, and invites DJs to perform on a stage, hosted by SoundCloud, at UK student events.
Each chosen DJ is under the age of 25, and will have experience playing in their local music scene at clubs, bars, house parties and other events in their respective homes. SoundCloud is aiming to highlight the next wave of DJ talent in the UK, and is providing a branded stage at every show with inclusion on all promotional marketing.
The tour will visit key locations such as London, Bristol, Leeds, Newcastle, Edinburgh and Birmingham. Alongside the promoted events, the student DJs will be performing at SoundCloud branded house-parties, which will be targeted towards students, in the same six cities once exams are over.
More: Last month, Bushmills announced it would launch a nationwide music tour, showcasing established bands and rising talent. Also in March, Tsingtao and online music platform Secret Sessions teamed up to hunt for the next wave of musical talent in the UK.
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