South African Tourism promotes destination with VR activity

South African Tourism (SAT) is hosting a #FindYourWild pop-up experience on London's South Bank from 22-25 September.

South African Tourism: VR experience
South African Tourism: VR experience

The pop-up will feature a series of experiential crates, each dedicated to a different type of adventure in South Africa using 360-degree virtual reality technology – enabling visitors to go virtual shark diving, rock climbing and spot penguins at Boulders Beach, as well as sample South African street food and live DJ music. 

Visitors to the pop-up can enter a daily competition to win flights to Cape Town with British Airways alongside various activities to do in South Africa including spa treatments and a trip up Table Mountain. There is also a Panasonic Lumix camera to be won daily plus a grand prize of a holiday of a lifetime to South Africa.

The #FindYourWild experience will be located at the Observation Point near Waterloo Station and open Thursday from 2pm-8pm, Friday and Saturday from 10am-8pm and Sunday from 10am-5.30pm.  

SAT produced a virtual holiday experience with Oculus Rift last year, taking over two bars in Manchestter and London. 

More: South African Tourism's #RollingInRands activation

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More