South Western Railway is encouraging families to "have more great days" with its first integrated campaign.
The spot features a family as they travel across London, New Forest and Bournemouth, recruiting an eclectic group of friends along the way.
While a CGI sea lion sneaks out of the London Aquarium, one of the Queen’s guards leaves his post at Buckingham Palace in search of adventure. Although it’s unclear exactly when Queen Elizabeth I joined the trip, her manner is anything but regal as she tries to win a stuffed toy in an arcade game.
The spot ends with the group (now comprising 10 people and a sea lion) enjoying summertime at the beach.
Supported by out-of-home, radio, social and influencer activity, the work was created by Alicia Job and Jessica Watson, and directed by Dom & Nic through Outsider.