A slightly overweight but aging man dressed only in small brown speedos struts confidently down a beach, nodding assuredly at anyone looking at him. He takes a sharp left to go offscreen, and when he returns seconds later he’s holding a glass of Southern Comfort with ice. The final frame zooms in on the man holding the drink, and in the glass is a small flag with the words ‘Whatever’s comfortable’.
Hit or Miss, a jazz/funk rare groove classic by Odetta Holmes plays throughout.
The ad was created for Southern Comfort, Brown-Forman by Weiden + Kennedy New York. The Creative Directors were Scott Vitrone & Ian Reichenthal, the Production Company was Biscuit Filmworks and the Director was Tim Godsall.