Southern Comfort launches 'Canpaign' tour

Whisky brand Southern Comfort is giving consumers a break from the General Election by inviting them to join the brand's 'Canpaign' UK tour.

Southern Comfort launches 'Canpaign' tour
Southern Comfort launches 'Canpaign' tour

The roadshow is aiming to promote Southern Comfort's Lemonade and Lime ready-to-drink (RTD) offering, and features a branded 'Canpaign' bus. Launching in London today (7 June), the bus can be seen at key locations, including Westfield London on the day of the General Election (8 June), before moving to other UK cities such as Birmingham, Manchester and Reading.

Southern Comfort's 'Welcome Band', as well as brand amabassadors, will be onboard the bus to offer guests samples of the RTD and share the brand's Canpaign Manifesto, which intends to encourage consumers to join the #SouthernWelcome party throughout summer.

The campaign is also being enhanced by advertising on London's buses and underground, alongside further media placements in Time Out. Consumers are being encouraged to share their experience of the Canpaign bus using the #SouthernWelcome hashtag.

Amanda Watkins, marketing director of Hi-Spirits, said: "With so much serious campaigning going on around the UK, we thought that consumers would enjoy our light-hearted alternative. The Southern Comfort Lemonade and Lime RTD is the perfect accompaniment to any summer party or gathering, and will help consumers enjoy the summer in true New Orleans style."

Southern Comfort's Canpaign marks the second above-the-line campaign for the brand, since it moved to Hi-Spirits in the UK last year.

More: Southern Comfort reinvigorates its brand with London Chicken Trail

Auchentoshan hosts 'Can-archy' party for London Beer Week

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More