Southern Comfort "young gun" by Wieden & Kennedy New York

Southern Comfort has released a new ad from its successful "whatever's comfortable" campaign. Wieden & Kennedy New York created the spot, which features a nerdy-looking barman called Stephen who wields soft-drink fountains like guns and makes Southern Comfort mixers from afar. The work was created by Andrew Jasperson and Fabian Berglund, and directed by Steve Rodgers through Biscuit Filmworks.