Space launches multi-sensory boutique for Nivea

Agency Space opened Nivea's first Face Facts Boutique yesterday (14 July), an experiential installation that uses scent, sight and touch to create an immersive consumer experience.

The boutique starts its tour at the Trafford Centre, Manchester
The boutique starts its tour at the Trafford Centre, Manchester

Targeting women aged between 40 and 60 years old, consumers will be given the opportunity to receive a free skin consultation with a Nivea skin expert in a bespoke consultation room. Passers-by will be able to engage with Cellular Anti-Age products through multi-sensory sampling stations surrounding the room.

The skincare company will be giving shoppers the chance to win a trip for two to the Nivea salon, Nivea Haus, in Berlin, by answering a series of quick-fire ‘true or false’ questions about skincare. The winner of The Big Blue Truths competition will be revealed on Nivea’s Facebook page at the end of the two-week activity.

David Atkinson, managing partner at Space, said: "Nivea is such a powerful and trusted brand, and Nivea Cellular Anti-Age has experienced a hugely successful launch. The Face Facts Boutique now gives the target audience the chance to truly experience the product and how it genuinely delivers an end benefit rather than just a hypothetical solution. 

"We create real intimacy between the brand and its audience, through the combination of the Nivea brand and this product’s scientific story, revealed in a sensory and engaging way."

Sophie Rock, UK face care brand manager at Nivea, added: "Space has created a campaign to close the gap between awareness and trial, and challenge the inertia that so many women face when it comes to changing their skin care products.

"Space understands our commercial and creative needs and has crafted a campaign that combines the two in a clever and highly targeted way."

The boutique is currently stationed at the Trafford Centre in Manchester. It will then travel to the Meadowhall Centre in Sheffield, the Bullring in Birmingham, White City in Westfield, finishing at Bluewater in Kent on 29 July.

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