Haygarth's brief is to drive the brand forward across a range of disciplines with the first project being the new gift service.
Deborah Hennessy, Haygarth director, said the campaigns would be highly targeted and will use the agency's bespoke "smart marketing" tool, which has already driven successful campaigns for clients like Club Nokia and Gillette.
Nicky Kinnaird, the initials behind NK and the company's founder and creative director, said of Haygarth: "I was particularly aware of its knowledge and expertise of the direct marketing sector and how this could be of benefit to some of our future plans for Space.NK."
Space.NK started in 1993 as a retail concept and has gone on to become one of the UK's most respected high-end beauty brands, selling lesser-known niche products from around the world.
In December, Wieden & Kennedy won the Space.NK creative account and will work alongside Haygarth in developing the brand's presence in the UK.
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