Spaniels and terriers re-enact 'Wizard of Dogz' for BBC promo

LONDON - Saint@RKCR/Y&R has created a viral rendition of the classic film 'Wizard of Oz' re-enacted by dogs to promote BBC One's search for a dog to play Toto in talent show 'Over the Rainbow'.

The search for Toto: BBC promo Wizard of Dogz
The search for Toto: BBC promo Wizard of Dogz

The humorous spot sees the dogs acting out some of the film's most iconic scenes, such as when Dorothy first arrives in Oz, and when she discovers that the wizard is a fraud.

Every character in the film is played by a dog, except of course, for the Wicked Witch of the West, who is played by a cat.

The viral has been released in support of the BBC's search to find a dog to play Toto in the forthcoming West End version of the Wizard of Oz.

The spot concludes with a voiceover from 'Over the Rainbow' presenter Graham Norton, who explains: "Dorothy and her friends found what they were looking for. Now follow us as we look for Toto."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content