Spanish Oranges 'trolley' by Bray Leino

How much more juicy could a Spanish orange be? The answer is none more juicy -- at least it is in this campaign for Spanish Oranges by Bray Leino Bristol. Three executions highlight the juiciness by showing how heavy they are. In one, a trolley is used to carry a single orange. The other two show a truck becoming lopsided while transporting just one orange, and the other shows a table with cracked tiles beneath it, from the weight of an orange. The ads were shot using Spanish locations and situations for authenticity.