Spannerworks hired by STA for global SEO campaign

LONDON - Search marketing firm Spannerworks and its new parent company iCrossing have created their first campaign for travel specialist STA Travel.

The global search optimisation campaign aims to drive more consumers to book their travel requirements through STA.

Firstly Spannerworks will put in place a tactical campaign to optimise STA's global website, which covers 450 branches in 85 countries. This will ensure that the site is accessible to search engines.

The second phase will involve Spannerworks and iCrossing working together to implement regional search engine optimisation strategies in key UK and US regions. Spannerworks will focus on the UK market, while iCrossing will focus on the US . The work will include search term profiling and content optimisation.

Arjo Ghosh, Spannerworks' chief executive, said: "Our experience in the travel sector is well known, but working with STA Travel has allowed us to utilise the strength of our new offering as an iCrossing company. This global reach gives large organisations the ability to access their online audience on a truly worldwide scale."

Craig Hepburn, STA's global webmaster, added: "At STA Travel, we work with a web-savvy audience that needs to be able to find information easily. Optimising our global online brand is one of our top priorities and Spannerworks offered both capability and scope to achieve this."