Special Olympics Latin America tugs at heartstrings in new campaign

Special Olympics Latin America and VMLY&R Mexico teamed up to launch a new campaign on International Day of Sport for Development and Peace. "The Same Blood" highlights the valuable contribution of people with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in his father’s footsteps.

Credits

Agency
Global Chief Creative Officer
Chief Executive Officer
Chief Creative Officer
General Creative Director
Creative Director
Agency Producer
Account Director
Branding & Communications Manager Special Olympics Latin America
Production Company
Director
Executive Producer
Line Producer
Director of Photography
First Assistant Director
Color Correction
Locations
Wardrobe
Make Up

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