Specsavers delivers Olympic TV spot

Specsavers is continuing its "Should've gone to Specsavers" strategy, except this time it has a bit of an Olympics feel to it.

The ad, which promotes the optician's summer sale, begins with some gentle music and a mother and daughter playing in a sandpit.

As the girl chuckles away to herself, a long-jumper, resplendent in a figure-hugging lycra leotard, crashes into the sand and runs off celebrating.

The ad finishes with the familiar line: "Should've gone to Specsavers."

Credits

Project
Sandpit
Client
Richard Holmes, marketing director, Specsavers
Brief
Promote the 2008 summer sale
Creative agency
Specsavers Creative
Writer
Jon Crocker
Art director
Mark de la Rue
Media agency
Mediaedge:cia
Media planner
Gemma Russell
Production company
Another Film Company
Director
Steve Reeves
Editor
Scot Crane, ?The Quarry
Post-production
Glassworks
Audio post-production
Simon Capes, Clearcut
Exposure
National TV