Specsavers "Don't lose the picture" by Specsavers Creative

Specsavers enlists sports commentator and former footballer Ian Wright and comedian Stephen Fry to help raise awareness of the importance of eye health.

The ad shows Wright wearing a pair of glasses and poorly describing a painting that he is looking at, saying things such as: "There’s mountains behind her, so it’s not Croydon."When the camera zooms out, the viewer sees that he is actually looking at the Mona Lisa. Fry provides the voiceover. The work was written by Geoff Alderton and art directed by Naomi Bishop, and directed by Benjamin Green through MindsEye.

 

 

 

Credits

Client
Marketing director (UK, ROI, ES)
Head of category marketing
Senior marketing manager
Creative agency
Creative director
Deputy creative directors
Copywriter
Art director
Agency producer
Account manager
Project manager
Media planning & buying
Production company
Director
Producer
Audio post production
Post production