Specsavers "Don't lose the picture" by Specsavers Creative

Specsavers enlists sports commentator and former footballer Ian Wright and comedian Stephen Fry to help raise awareness of the importance of eye health.

The ad shows Wright wearing a pair of glasses and poorly describing a painting that he is looking at, saying things such as: "There’s mountains behind her, so it’s not Croydon."When the camera zooms out, the viewer sees that he is actually looking at the Mona Lisa. Fry provides the voiceover. The work was written by Geoff Alderton and art directed by Naomi Bishop, and directed by Benjamin Green through MindsEye.





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