Specsavers "Jason Shutter, celebrity photographer" by Specsavers Creative

Specsavers introduces Jason Shutter, a hapless and myopic paparazzi photographer, in a shift of its "Should've" campaign.

The ads, which launched online and as posters first and will be followed by a TV debut on 4 February, follow Shutter’s calamitous career as he goes to great lengths to photograph mistaken celebrities, who are actually unsuspecting members of the public. The initial instalment was filmed around east London by Specsavers’ in-house creative team. The campaign moves from one-off "Should’ve" scenarios to a focus on building a single character’s story. 

Credits

Creative agency
Creative director
Copywriter
Art director
Agency producer
Media company
Producer
DOP
Production designer
Costume designer
Casting director
Editor
Audio post production
Post production

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE