Specsavers "Presbyopia" by Tangerine Communications and The Agency

Specsavers has rolled out a campaign highlighting presbyopia - the gradual loss of the eyes' ability to focus on nearby objects.

Starring Dom Joly, whose comedy show in which he used a large phone was popular in the early 2000s, the campaign was created by Specsavers' in-house agency The Agency and Tangerine Communications.

The social media films are also being shared across online platforms and are supported by print executions. The work was written by Helen Gradwell at Tangerine and Lucy Weetman and Holly Piriou at The Agency. 


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