Specsavers "should've gone to Specsavers" by Specsavers Creative

Specsavers riffed on its now classic strapline with an outdoor poster that looks like it was put up by someone with bad eyesight. The ad was created by Specsavers’ in-house team and was only erected on one site in Southampton for a single day. But the company plans to eke more mileage out of the idea, releasing a film of the poster being put up and then sharing it online.