Specsavers "workout" by Specsavers Creative

Specsavers has launched the latest instalment in its "should’ve gone to Specsavers" campaign, which has been running since 2003. The work was created by the brand’s in-house team, Specsavers Creative, and takes place in a community centre hall. A work-out instructor arrives late to a class and begins jumping around and whipping the crowd into a state of excitement without realising that she has mistakenly wondered into a pensioners’ bingo game. Unperturbed, the old folks join in dancing to LMFAO’s Sexy And I Know It. The work was created by Neil Brush and Simon Bougourd, and directed by Tim Bullock through Hungryman.


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