Specsavers has launched the latest instalment in its "should’ve gone to Specsavers" campaign, which has been running since 2003. The work was created by the brand’s in-house team, Specsavers Creative, and takes place in a community centre hall. A work-out instructor arrives late to a class and begins jumping around and whipping the crowd into a state of excitement without realising that she has mistakenly wondered into a pensioners’ bingo game. Unperturbed, the old folks join in dancing to LMFAO’s Sexy And I Know It. The work was created by Neil Brush and Simon Bougourd, and directed by Tim Bullock through Hungryman.
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