Speedgate "This is Speedgate" by AKQA Portland

AKQA Portland has used artificial intelligence to create a brand new sport.

The AI system learned more than 400 sports over two months. Three contenders were field tested, and the winning idea, Speedgate, was created.                                       

The rules: two teams face off to score goals by kicking a ball through two consecutive gates. After kicking the ball through an X, the centre gate unlocks the end gate (goal gate). Once the centre gate is unlocked, the team in possession can score by kicking the ball through the end gate in any direction. 

Credits

Design agency
Creative director
Associate creative directors
Associate strategy director
AI practice lead
Project manager
Resource planner
Senior designer
Designer
Illustrator
User experience designer
Executive creative director

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