Speedgate "This is Speedgate" by AKQA Portland

AKQA Portland has used artificial intelligence to create a brand new sport.

The AI system learned more than 400 sports over two months. Three contenders were field tested, and the winning idea, Speedgate, was created.                                       

The rules: two teams face off to score goals by kicking a ball through two consecutive gates. After kicking the ball through an X, the centre gate unlocks the end gate (goal gate). Once the centre gate is unlocked, the team in possession can score by kicking the ball through the end gate in any direction. 


Design agency
Creative director
Associate creative directors
Associate strategy director
AI practice lead
Project manager
Resource planner
Senior designer
User experience designer
Executive creative director

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member