Speedo hands pounds 8m global task to WCRS in three-way battle

Speedo, the swimwear manufacturer, has chosen WCRS over the incumbent, Grey, and a second challenger, TBWA Simons Palmer, to work on its pounds 8 million global advertising account.

Speedo, the swimwear manufacturer, has chosen WCRS over the

incumbent, Grey, and a second challenger, TBWA Simons Palmer, to work on

its pounds 8 million global advertising account.



The pitch process began in January when Speedo drew up a shortlist of

agencies. Media was not up for grabs and will remain with MediaCom.



Speedo is best known for its swimwear, but has plans to market itself as

a broader sportswear manufacturer.



Mark Hammersley, president of Speedo International, said: ’We have

awarded WCRS our business because the agency demonstrated the most

compelling and exciting vision of where we need to be in the future.



People are ready for another sports brand.’



Speedo will run with a press campaign produced in-house until WCRS’s

work breaks worldwide in November.



Amy Smith, the marketing director of WCRS, said: ’This is a fantastic

challenge for us. Speedo has so much potential and a very distinctive

way of doing things. Our work is fresh and intriguing and will elevate

the Speedo brand in the mind of the consumer.’



Speedo was founded in Australia in 1928. In 1991, it was bought by the

Pentland Group and began the tran-sition from a manufacturing-led to a

brand-led business.



As well as its swimwear ranges, Speedo is known outside the UK for its

triathlon and volleyball clothing and ’tribal wear’



Speedo’s last major advertising campaign consisted of two press ads in

December 1996 starring the British swimmers, Alex Bennett and Nick

Gillingham, with the strapline: ’Speedo. Born in the water.’



The decision to appoint WCRS was first revealed on Tuesday this week on

CampaignLive.



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