Speedo in talks with agencies about new positioning ad drive

The swimwear brand Speedo is talking to agencies about relaunching

in the UK and the rest of the world.

It is thought that Speedo International is asking agencies to come up

with a new brand positioning suitable for a global advertising push, to

be rolled out in 2002.

The move comes as Speedo, owned by the Pentland Group, reorganises

itself from its previous structure of operating individual offices in

each of its 120 markets.

The brand has not been advertised for some time, but previous creative

work was handled by Pentland's in-house department.

The company also hinted at a brand push when it made Charles

Kennis-Betty, its European business director, its most senior global

marketing boss in January this year.

Pentland is still thought to be hunting for a media agency to cover all

its brands, after MindShare lost the account after winning Nike's

European business.