Spike UK beats Sky Living with 89,000 average viewers on launch night

Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.

Vinnie Jones: fronts Police Interceptors Unleashed
Vinnie Jones: fronts Police Interceptors Unleashed

The free-to-air channel beat pay-TV brands such as Sky Living, which attracted a 0.66 per cent share on average, and Sky Atlantic which took 0.33 per cent of the audience.

Spike also outperformed fellow free-to-air channels including Drama, the UKTV channel, which had an average audience share of 0.6 per cent on Wednesday night (15 April).

The launch of Spike will be the first time that popular crime drama Breaking Bad will be aired in its entirety on British TV. It was shown between 11pm and 12am, and Spike said it had a 2.7 per cent audience share of 16- to 34-year-olds. It attracted 97,000 viewers on average; a 1.2 per cent share of the audience.

The new channel will also air new series of The Walking Dead as well as British content, including Police Interceptors Unleashed, a show about extreme police car chases fronted by the actor and ex-footballer, Vinnie Jones.

Spike is already a channel in the US.