Spirit picks up £5m OshKosh B'Gosh ad account for Europe

The Spirit Group has picked up the £5 million pan-European

above-the-line creative account for the US-based clothing company

OshKosh B'Gosh.

The company, which sells its clothes in 70 countries and last year

posted sales of $453 million, is looking to raise its profile in

Europe, especially in the UK, Germany and Italy.

Richard Hammond, a managing partner of the Spirit Group, said: "OshKosh

has yet to fulfil its potential. Spirit will help OshKosh to find its

rightful place in the market. This is a classic brand with an incredibly

loyal customer base."

The campaign will encompass press, outdoor and point-of-sale work for

the premium children's clothing brand, as well as brand development.

Spirit will be promoting two OshKosh ranges. The first campaign will

focus on classic and breaks early next year. Work for the design range

will follow.