The Spirit Group has picked up the £5 million pan-European
above-the-line creative account for the US-based clothing company
OshKosh B'Gosh.
The company, which sells its clothes in 70 countries and last year
posted sales of $453 million, is looking to raise its profile in
Europe, especially in the UK, Germany and Italy.
Richard Hammond, a managing partner of the Spirit Group, said: "OshKosh
has yet to fulfil its potential. Spirit will help OshKosh to find its
rightful place in the market. This is a classic brand with an incredibly
loyal customer base."
The campaign will encompass press, outdoor and point-of-sale work for
the premium children's clothing brand, as well as brand development.
Spirit will be promoting two OshKosh ranges. The first campaign will
focus on classic and breaks early next year. Work for the design range
will follow.
