A software company that plans to turn mobile phones into futuristic
navigation devices has appointed Spirit to its account.
Palmtop software, which develops applications for the fellow Spirit
client, Psion, envisions that cellular technology will advance to the
point where the mobile phones will be able to access the internet
through wireless application protocol technology.
Designed for the next generation of mobile phones, the system is able to
pinpoint a phone user’s location on any street in Europe and then
download street maps, with text directions and locations of features
such as ATMs and restaurants, directly to the phone’s display
Spirit’s initial brief will be to oversee brand positioning strategy and
develop corporate identity as Palmtop looks to sell the Tom Tom service
to cellular operators such as Vodafone. If these choose to pick up
operating licences for the system, it will pave the way for a full