Spirit wins account for Palmtop mobile navigation product

A software company that plans to turn mobile phones into futuristic navigation devices has appointed Spirit to its account.

A software company that plans to turn mobile phones into futuristic

navigation devices has appointed Spirit to its account.



Palmtop software, which develops applications for the fellow Spirit

client, Psion, envisions that cellular technology will advance to the

point where the mobile phones will be able to access the internet

through wireless application protocol technology.



Designed for the next generation of mobile phones, the system is able to

pinpoint a phone user’s location on any street in Europe and then

download street maps, with text directions and locations of features

such as ATMs and restaurants, directly to the phone’s display

window.



Spirit’s initial brief will be to oversee brand positioning strategy and

develop corporate identity as Palmtop looks to sell the Tom Tom service

to cellular operators such as Vodafone. If these choose to pick up

operating licences for the system, it will pave the way for a full

campaign.



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