Sport England "This girl can" by FCB Inferno

Sport England's much-lauded "This girl can" is marking its fifth anniversary by tackling the wider societal issues that still keep women from getting active.

Set to Offence by British rapper Little Simz, the spot calls for an end to women feeling judged, defined by society or told what to do, and tackles subjects such as motherhood, menopause, period pain, and LGBT+ and disability inclusion. With Sport England research showing that many women feel alienated by influencers and unrealistic images on social media, the latest "This girl can" aims to provide an antidote with a candid and uplifting exploration of the challenges of maintaining an active lifestyle. It was written by Sarah Lefkowith, art directed by Nicole Chen and directed by Ali Kurr through Partizan.