Sport England "This girl can: Phenomenal women" by FCB Inferno

Sport England's groundbreaking "This girl can" campaign returns with a new ad that broadens its scope to get more women exercising.

The 2017 work focuses on a wider age range and variety of women, as well as sharing new messages such as that it’s OK to take a break from sport. It is set to a voiceover of the late Maya Angelou reciting her poem Phenomenal Women. 

The ad was once again created by FCB Inferno and directed by Kim Gehrig through Somesuch.