Sport England "We are undefeatable" by FCB Inferno

Sport England and 15 leading charities aim to help people with long-term health conditions overcome barriers to being active.

One in four people in England have a long-term health condition such as diabetes, cancer, arthritis or Parkinson’s, yet even small amounts of activity can make a difference to their wellbeing, according to research. Launched by the same organisation that brought us the award-winning "This girl can" campaign, this effort features a cast of real people with health conditions from across England. Set to the track That’s Life, the ad portrays a more realistic view of getting active, including unconventional exercises and the unique struggles and successes experienced by people with health conditions. It was written by Sarah Lefkowith, art directed by Nicole Chen and directed by JJ Augustavo through Knucklehead.

Credits

Agency
Chief creative officer
Creative partner
Creative directors
Junior copywriter
Junior art director
Executive vice president
Senior account director
Senior account manager
Strategy director
Strategist
Broadcast producer
Director of innovation
Broadcast and content business affairs
Head of creative production
Creative producer
Retoucher
Associate director communications and influencer marketing
Photography
Photographer
Post production
Colourist (main film)
Flame
Producer
Colourist (social films)
Producer
Production company
Director
Production manager
1st AD
2nd unit camera
Art director
Music and sound
Music arranged by
Sound design and mix
Producer
Editing company
Editor
Assistant editor
Producer

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