Sport England and 15 leading charities aim to help people with long-term health conditions overcome barriers to being active.
One in four people in England have a long-term health condition such as diabetes, cancer, arthritis or Parkinson’s, yet even small amounts of activity can make a difference to their wellbeing, according to research. Launched by the same organisation that brought us the award-winning "This girl can" campaign, this effort features a cast of real people with health conditions from across England. Set to the track That’s Life, the ad portrays a more realistic view of getting active, including unconventional exercises and the unique struggles and successes experienced by people with health conditions. It was written by Sarah Lefkowith, art directed by Nicole Chen and directed by JJ Augustavo through Knucklehead.