The title was the first to take up a model that relied solely on advertising, and was then followed by ShortList and Stylist.
Tony Hodson, editor of Sport, looks back at his favourite covers over the past years [above], which include stars such as Thierry Henry on the first ever issue, Andy Murray when he won Wimbledon, and Olympic track and field champion Jessica Ennis-Hill.
The issue out today celebrates the past ten years and reveals Gareth Bale as its most iconic footballer of the last decade. Ennis-Hill has been named the Top British Sportswoman of the past ten years. Readers can choose from the two covers.
Speaking to Campaign, Hodson said that it is a "hugely exciting time for the magazine" as its owner Wireless Group is in the process of being acquired by News Corp.
He said: "We’re going to have an owner that’s established in print. They have two strong print brands, it’s exciting to have access to that talent. It’s a chance for us to show what we can do in the free market."
Over the past ten years, he explained that it has become harder to work with brands because there is more competition in terms of media owners.
He said: "It probably has got a little bit harder partly because brands want a bit more and partly because there are now more places for them to go, digital particularly.
"Ten years ago print titles weren’t competing with as many alternative media owners on different platforms. Now you might find a vlogger who has half a million followers but it’s about delivering what brands like and good content."